BLACK HISTORY MONTH LOGO IDS.
An artist-led expression of the “You Matter” campaign.
ROLE
Creative development / Artist collaboration / Lead production
MADE FOR
Nick Jr. · At Nickelodeon Brand Creative
FORMAT
Animation
Community Garden
Artwork by Trudi-Ann Hemans
THE IDEA
Animation by First Fight
Leading the campaign from conception to air.
As lead producer of Nick Jr.’s “You Matter” campaign, Niki Williams oversaw six animated logo films for Black History Month 2021, featuring artwork by Trudi-Ann Hemans and Nicole Miles.
Niki identified artists whose aesthetics would bring cultural specificity to the work, then partnered with the network’s lead creative director on the final selection.
Artwork by Trudi-Ann Hemans
Ice Skating
Artwork by Nicole Miles
Cooking with Gram Gram
Marching Band
Artwork by Nicole Miles
LITERARY ILLUSTRATORS, ANIMATED
Bringing the art to air.
The collaboration invited two artists known for their work in books to imagine the Nick Jr. logo through their own creative lens. Music, family traditions, and everyday adventures became the starting points for playful films rooted in children’s lives and rich with cultural specifiity.
Niki shaped that exchange between the artists, First Fight, and Nickelodeon’s creative team, exploring how the qualities of a still illustration could find new expression through movement. She led the work from brief to broadcast, making room for discovery while keeping each artist’s voice at the heart of the finished interstials.
Translation of brand values and guidelines into creative briefs
Connecting illustration, animation, and channel identity
Campaign leadership from conception to air
Creative development and artist collaboration
Selected credits:
Work completed by Niki Williams while at Nickelodeon Brand Creative.
Campaign lead producer
Niki Williams
Trudi-Ann Hemans
Nicole Miles
Artists
First Fight
Animation
KEEP EXPLORING
DESIGN OVERSIGHT / PRODUCTION
Manifest: Justice
TaskForcePR · Produced by Niki Williams
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CREATIVE LEADERSHIP / STRATEGY / PRODUCTION