BLACK HISTORY MONTH LOGO IDS.

An artist-led expression of the “You Matter” campaign.

ROLE
Creative development / Artist collaboration / Lead production

MADE FOR
Nick Jr. · At Nickelodeon Brand Creative

FORMAT
Animation

Community Garden

Artwork by Trudi-Ann Hemans

THE IDEA

Animation by First Fight

Leading the campaign from conception to air.

As lead producer of Nick Jr.’s “You Matter” campaign, Niki Williams oversaw six animated logo films for Black History Month 2021, featuring artwork by Trudi-Ann Hemans and Nicole Miles.

Niki identified artists whose aesthetics would bring cultural specificity to the work, then partnered with the network’s lead creative director on the final selection.

Artwork by Trudi-Ann Hemans

Ice Skating

Artwork by Nicole Miles

Cooking with Gram Gram

Marching Band

Artwork by Nicole Miles

LITERARY ILLUSTRATORS, ANIMATED

Bringing the art to air.

The collaboration invited two artists known for their work in books to imagine the Nick Jr. logo through their own creative lens. Music, family traditions, and everyday adventures became the starting points for playful films rooted in children’s lives and rich with cultural specifiity.

Niki shaped that exchange between the artists, First Fight, and Nickelodeon’s creative team, exploring how the qualities of a still illustration could find new expression through movement. She led the work from brief to broadcast, making room for discovery while keeping each artist’s voice at the heart of the finished interstials.

Translation of brand values and guidelines into creative briefs


Connecting illustration, animation, and channel identity


Campaign leadership from conception to air


Creative development and artist collaboration


Selected credits:

Work completed by Niki Williams while at Nickelodeon Brand Creative.


Campaign lead producer

Niki Williams



Trudi-Ann Hemans
Nicole Miles

Artists

First Fight

Animation


KEEP EXPLORING

DESIGN OVERSIGHT / PRODUCTION

Manifest: Justice

TaskForcePR · Produced by Niki Williams

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CREATIVE LEADERSHIP / STRATEGY / PRODUCTION