Taskforce PR - head of Production
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Women's March DC 2017 - Large Scale Art Activation
In 2017, we orchestrated a striking visual spectacle at the Women's March in Washington, D.C. Our team conceptualized and executed a large-scale art activation visible from aerial perspectives, designed to stand out amidst the vast crowds. We collaborated with and mobilized 12 talented women artists, strategically positioning them throughout the gathering to create a powerful, cohesive visual statement using parachutes!
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Women's March DC 2017 - Large Scale Art Activation
This innovative approach not only amplified the event's message but also showcased our ability to blend art, activism, and logistical expertise in high-profile, crowded environments.
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Downtown LA - Protest art
It's so exciting to bring art to life in unexpected places. The task is to make sure important messages shine through - working hand-in-hand with talented artists, finding creative ways to amplify their voices.
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Manifest:Justice - Large Scale Infographic Production
Transforming ideas into art that moves people is a powerful tool. We love turning simple facts into tactile creations that leave a lasting impression. We brought statistics to life, creating iconic pieces that speak louder than words. It's amazing how a creative approach can turn data into an unforgettable experience that resonates with audiences long after they've seen it.
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Women's March LA 2017 - Photo Wall
That’s right—I pulled off two flawless activations on opposite coasts simultaneously, capturing some of the most iconic photographs from both marches. The results? National news coverage that put our work front and center.
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Downtown LA - Protest Art
It’s all about making sure those important messages really shine, and there’s nothing better than collaborating closely with talented artists to find creative ways to amplify their voices. Little details like remembering to bring mobile helium are the little details that make these moments happen flawlessly.
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Canzilla Sacremento - Large Scale Messaging
We were tasked with inspiring lawmakers to rethink legislation for better health outcomes in lower-income communities. Our solution? A bold, large-scale inflatable installation that served as both an eye-catching photo op and a powerful conversation starter. This impactful piece was seamlessly integrated with a Twitter activation, @drinkdiabetes, sparking online engagement and driving the message home.
As Head of Production at TaskForce, I spearheaded a diverse range of creative projects, seamlessly blending creative leadership with strategic execution.
My role encompassed orchestrating large-scale events like MANIFEST:JUSTICE, Politicon, and the Women’s March of 2017 showcasing our ability to deliver impactful experiences, while also crafting compelling multimedia content to drive engagement.
In this role, I led initiatives from conception to successful execution, consistently exceeding client expectations in high-stakes environments. This involved pitching ambitious projects and defending creative visions, ensuring alignment with brand objectives and market trends.
My hands-on involvement extended to content development, production, and strategy. Additionally, I managed budgets, negotiated contracts, and oversaw art sales, balancing artistic vision with fiscal responsibility. This multifaceted role allowed me to combine artistic expression with strategic thinking; leading a talented team to create unforgettable brand experiences.
Project spotlight:
Art Exhibition
Manifest:Justice
ABOUT THE EXHIBITION:
MANIFEST:JUSTICE was created to unite artists, civic leaders, and communities around key themes like human rights, justice, dignity, power, and race. By partnering with influential national and local activist organizations, as well as talented visual, musical, and performing artists, MANIFEST:JUSTICE hosted a series of inspiring and positive events. These included lectures, educational opportunities, and organizer trainings, all designed to motivate change in a unique and impactful environment.
More Images from the exhibition
