Niki Williams


Senior Creative Executive | Animation, Live-Action & IRL Activation Specialist | Strategic Leader


Creative Executive with 15+ years of experience leading innovative animation, live-action, and in-real-life activations. Demonstrates exceptional problem-solving skills, strategic direction-setting, and proficiency in Adobe Creative Suite. Known for fostering cross-departmental partnerships and delivering high-impact projects that align with network goals and curricular objectives.

Experience Summary:

  • Strategic project management and creative direction

  • Cross-functional team leadership and collaboration

  • Problem-solving and process optimization

  • Adobe Creative Suite proficiency (Photoshop, Illustrator, After Effects)

  • Aligning projects with network goals and educational objectives

Experience:

    • Current Series Executive of PAW Patrol, Santiago of the Seas, Bossy Bear, in addition to several other properties under the Nick Jr banner

    • Executive-in-Charge of Face’s Music Party and Tim Rex...In Space

    • Guide the creative direction and vision of each series; provided feedback on every aspect of production, and ensured each show met curricular goals and network objectives

    • Oversee the pre-production process, including script development, casting, location scouting, and budgeting

    • Spearhead problem-solving initiatives for production-related challenges, implementing creative solutions to maintain show quality and timelines.

    • Foster cross-departmental partnerships to develop comprehensive strategies for marketing, digital content, and product development across the Nickelodeon ecosystem.

    • Cultivate industry relationships with production companies, writers, and artists, identifying emerging talent and innovative content opportunities.

    • Evaluate pitches and provide strategic recommendations for development greenlight, considering market trends and audience preferences.

    • Produce, direct, and edit digital content for Nickelodeon Family platforms, increasing viewer engagement and brand loyalty

    • Manage project timelines, budgets, and resources for multiple simultaneous productions, consistently meeting deadlines and budget targets

    • Lead cross-departmental coordination, aligning project goals across show units and departments to optimize workflow efficiency

    • Pioneer innovative digital content strategies, adapting production methods to overcome COVID-19 challenges while maintaining high-quality output

    • Create and maintain comprehensive project documentation, (ie production schedules, budgets, and creative briefs)

    • Direct high-profile project "Black Sunshine" featuring Alicia Keys, premiered in Times Square, demonstrating celebrity collaboration expertise

    • Creat and maintain comprehensive project documentation including production schedules, budgets, and creative briefs, enhancing project transparency and accountability

    • Utilize Adobe Creative Suite (Premiere, After Effects, Photoshop) for content creation and post-production

    • Manage teams of 5-10 creatives, fostering a collaborative environment and mentoring junior staff

    • Lead end-to-end production processes for diverse projects, including conceptualization, budgeting, scheduling, and marketing strategy development

    • Spearhead creative solutions to production challenges, consistently delivering high-quality outcomes while fostering valuable industry relationships

    • Direct cross-functional teams in the creation and execution of digital content, websites, and landing pages, showcasing versatility across digital and physical mediums

    • Oversee financial operations, including accounts payable/receivable and retail components for major events, ensuring fiscal responsibility and profitability

    • Negotiate and approve contracts with clients, vendors, and crew, leveraging strong communication skills to secure favorable terms

    • Manage social media strategies, guiding platform-specific content creation to maximize event visibility and engagement

    • Cultivate a culture of innovation and excellence, mentoring team members and driving continuous improvement in production processes

    • Successfully pitch and defend multi-million dollar project budgets to stakeholders, demonstrating financial acumen and persuasive leadership

    • Spearhead development of studio pitches, collaborating closely with writers to refine concepts and narratives

    • Craft visually compelling pitch decks, effectively communicating project vision to agents, writers, and studio executives

    • Lead strategic talent acquisition, identifying and tracking emerging writers, directors, and above-the-line crew

    • Manage high-profile talent relationships, including Shane Acker and will.i.am, ensuring productive creative partnerships

    • Implement a robust project tracking system, maintaining comprehensive logs of scripts, specs, and pitches

    • Provide critical script coverage and development notes, driving continuous improvement of project quality

    • Evaluate incoming pitches and formulate strategic recommendations for development greenlighting

    • Initiate and nurture relationships with agents and writers, sourcing high-potential undeveloped projects

    • Orchestrate creative team collaborations, fostering an environment of innovation and excellence in storytelling

    • Leverage industry insights to identify market trends and audience preferences, informing project selection and development

University of Southern California - Film & Television Production Alum

Skills Summary:

  • Adobe Creative Suite

    • Premiere, After Effects, Photoshop, Illustrator, InDesign, & Acrobat

  • Budgeting & Scheduling

  • Scene and Set Direction

  • Mac & PC Environments

  • Google Docs

  • Exceptional Pitch & Deck Design

  • Crew Management

  • Animation Production Pipeline  

  • Problem-solving

  • Strong creative & strategic thinking

  • Creative writing 


I specialize in transforming bold concepts into engaging, memorable, and impactful experiences that resonate.

I am passionate about bringing stories to life. For me, collaboration, meticulous planning, and a strong focus on the audience are key. With extensive experience in guiding production, creative direction, and cross-departmental teamwork on high-profile projects, I am eager to work with an organization that values creativity and is dedicated to telling dynamic, impactful stories.

BLACK SUNSHINE” - Directed by me!