Niki Williams

Directed creative video production for globally recognized animated series, including PAW Patrol, Bossy Bear, Santiago of the Seas, and Face's Music Party, significantly exceeding industry demand on digital platforms.

Oversaw the development and production of animated series, contributing to millions of YouTube impressions and expanding brand presence across the Paramount ecosystem.

Managed production budgets of $10M-$20M per series, ensuring on-time delivery through optimized pre-production workflows.

Developed and implemented strategies to bridge the gap between linear and digital platforms, focusing on engaging digital-native audiences.  

Collaborated with licensing and merchandising teams to extend brand reach and build community around animated IP.  

Possess comprehensive knowledge of SAG-AFTRA guidelines for shooting and recording of talent, including usage and payment considerations.

Produce, direct, and edit digital content for Nickelodeon Family platforms, increasing viewer engagement and brand loyalty

Manage project timelines, budgets, and resources for multiple simultaneous productions, consistently meeting deadlines and budget targets

Lead cross-departmental coordination, aligning project goals across show units and departments to optimize workflow efficiency

Pioneer innovative digital content strategies, adapting production methods to overcome COVID-19 challenges while maintaining high-quality output

Create and maintain comprehensive project documentation, (ie production schedules, budgets, and creative briefs)

Direct high-profile project "Black Sunshine" featuring Alicia Keys, premiered in Times Square, demonstrating celebrity collaboration expertise

Creat and maintain comprehensive project documentation including production schedules, budgets, and creative briefs, enhancing project transparency and accountability

Utilize Adobe Creative Suite (Premiere, After Effects, Photoshop) for content creation and post-production

Manage teams of 5-10 creatives, fostering a collaborative environment and mentoring junior staff

Lead end-to-end production processes for diverse projects, including conceptualization, budgeting, scheduling, and marketing strategy development

Spearhead creative solutions to production challenges, consistently delivering high-quality outcomes while fostering valuable industry relationships

Direct cross-functional teams in the creation and execution of digital content, websites, and landing pages, showcasing versatility across digital and physical mediums

Oversee financial operations, including accounts payable/receivable and retail components for major events, ensuring fiscal responsibility and profitability

Negotiate and approve contracts with clients, vendors, and crew, leveraging strong communication skills to secure favorable terms

Manage social media strategies, guiding platform-specific content creation to maximize event visibility and engagement

Cultivate a culture of innovation and excellence, mentoring team members and driving continuous improvement in production processes

Successfully pitch and defend multi-million dollar project budgets to stakeholders, demonstrating financial acumen and persuasive leadership

Spearhead development of studio pitches, collaborating closely with writers to refine concepts and narratives

Craft visually compelling pitch decks, effectively communicating project vision to agents, writers, and studio executives

Lead strategic talent acquisition, identifying and tracking emerging writers, directors, and above-the-line crew

Manage high-profile talent relationships, including Shane Acker and will.i.am, ensuring productive creative partnerships

Implement a robust project tracking system, maintaining comprehensive logs of scripts, specs, and pitches

Provide critical script coverage and development notes, driving continuous improvement of project quality

Evaluate incoming pitches and formulate strategic recommendations for development greenlighting

Initiate and nurture relationships with agents and writers, sourcing high-potential undeveloped projects

Orchestrate creative team collaborations, fostering an environment of innovation and excellence in storytelling

Leverage industry insights to identify market trends and audience preferences, informing project selection and development