Niki Williams
Senior Creative Executive | Animation, Live-Action & IRL Activation Specialist | Strategic Leader
Creative Executive with 15+ years of experience leading innovative animation, live-action, and in-real-life activations. Demonstrates exceptional problem-solving skills, strategic direction-setting, and proficiency in Adobe Creative Suite. Known for fostering cross-departmental partnerships and delivering high-impact projects that align with network goals and curricular objectives.
Experience Summary:
Strategic project management and creative direction
Cross-functional team leadership and collaboration
Problem-solving and process optimization
Adobe Creative Suite proficiency (Photoshop, Illustrator, After Effects)
Aligning projects with network goals and educational objectives
Experience:
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Current Series Executive of PAW Patrol, Santiago of the Seas, Bossy Bear, in addition to several other properties under the Nick Jr banner
Executive-in-Charge of Face’s Music Party and Tim Rex...In Space
Guide the creative direction and vision of each series; provided feedback on every aspect of production, and ensured each show met curricular goals and network objectives
Oversee the pre-production process, including script development, casting, location scouting, and budgeting
Spearhead problem-solving initiatives for production-related challenges, implementing creative solutions to maintain show quality and timelines.
Foster cross-departmental partnerships to develop comprehensive strategies for marketing, digital content, and product development across the Nickelodeon ecosystem.
Cultivate industry relationships with production companies, writers, and artists, identifying emerging talent and innovative content opportunities.
Evaluate pitches and provide strategic recommendations for development greenlight, considering market trends and audience preferences.
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Produce, direct, and edit digital content for Nickelodeon Family platforms, increasing viewer engagement and brand loyalty
Manage project timelines, budgets, and resources for multiple simultaneous productions, consistently meeting deadlines and budget targets
Lead cross-departmental coordination, aligning project goals across show units and departments to optimize workflow efficiency
Pioneer innovative digital content strategies, adapting production methods to overcome COVID-19 challenges while maintaining high-quality output
Create and maintain comprehensive project documentation, (ie production schedules, budgets, and creative briefs)
Direct high-profile project "Black Sunshine" featuring Alicia Keys, premiered in Times Square, demonstrating celebrity collaboration expertise
Creat and maintain comprehensive project documentation including production schedules, budgets, and creative briefs, enhancing project transparency and accountability
Utilize Adobe Creative Suite (Premiere, After Effects, Photoshop) for content creation and post-production
Manage teams of 5-10 creatives, fostering a collaborative environment and mentoring junior staff
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Lead end-to-end production processes for diverse projects, including conceptualization, budgeting, scheduling, and marketing strategy development
Spearhead creative solutions to production challenges, consistently delivering high-quality outcomes while fostering valuable industry relationships
Direct cross-functional teams in the creation and execution of digital content, websites, and landing pages, showcasing versatility across digital and physical mediums
Oversee financial operations, including accounts payable/receivable and retail components for major events, ensuring fiscal responsibility and profitability
Negotiate and approve contracts with clients, vendors, and crew, leveraging strong communication skills to secure favorable terms
Manage social media strategies, guiding platform-specific content creation to maximize event visibility and engagement
Cultivate a culture of innovation and excellence, mentoring team members and driving continuous improvement in production processes
Successfully pitch and defend multi-million dollar project budgets to stakeholders, demonstrating financial acumen and persuasive leadership
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Spearhead development of studio pitches, collaborating closely with writers to refine concepts and narratives
Craft visually compelling pitch decks, effectively communicating project vision to agents, writers, and studio executives
Lead strategic talent acquisition, identifying and tracking emerging writers, directors, and above-the-line crew
Manage high-profile talent relationships, including Shane Acker and will.i.am, ensuring productive creative partnerships
Implement a robust project tracking system, maintaining comprehensive logs of scripts, specs, and pitches
Provide critical script coverage and development notes, driving continuous improvement of project quality
Evaluate incoming pitches and formulate strategic recommendations for development greenlighting
Initiate and nurture relationships with agents and writers, sourcing high-potential undeveloped projects
Orchestrate creative team collaborations, fostering an environment of innovation and excellence in storytelling
Leverage industry insights to identify market trends and audience preferences, informing project selection and development
University of Southern California - Film & Television Production Alum
Skills Summary:
Adobe Creative Suite
Premiere, After Effects, Photoshop, Illustrator, InDesign, & Acrobat
Budgeting & Scheduling
Scene and Set Direction
Mac & PC Environments
Google Docs
Exceptional Pitch & Deck Design
Crew Management
Animation Production Pipeline
Problem-solving
Strong creative & strategic thinking
Creative writing
I specialize in transforming bold concepts into engaging, memorable, and impactful experiences that resonate.
I am passionate about bringing stories to life. For me, collaboration, meticulous planning, and a strong focus on the audience are key. With extensive experience in guiding production, creative direction, and cross-departmental teamwork on high-profile projects, I am eager to work with an organization that values creativity and is dedicated to telling dynamic, impactful stories.
“BLACK SUNSHINE” - Directed by me!